Leslie Guzman is a Guatemalan artist best known for her creative explorations of world cultures. Her works capture the untold stories of people, objects and the places from which they come. Leslie came to me seeking a way to bring her love for art, travel, and storytelling together under one unified brand. We built out her strategy, carried this into a new visual identity, and built out a content plan for her to elevate all sides of her expertise.
artist exploring life
Leslie was very inspired by Frida Kahlo. She wanted to bring through the color and florals associated with the artist while also tying in inspiration from her Guatemalan heritage and her own edgy style.