Charlotte is the creator of Free My Mental, a child and family therapist, and a passionate advocate for positive mental health among black women (and men). She came to me at the development stage of her podcast and sought support clarifying her point of view, messaging, and platforms while tying it all together with a cohesive brand identity.
free my mental
Charlotte wanted her brand to feel authentic to her own personality and style. She also wanted her audience to get the sense that she was the sister they could count on both for good advice and a good time. She looked to street style and love of graphic tees for inspiration.